Groupon Student Program

Whether students were commuting to campus or attending college from out of state, Groupon wanted to help them capitalize on their college experiences by making it easy and affordable to discover local food, events, and more in their college towns. So, with direct access to college students, Newbridge Marketing Group helped Groupon promote the Groupon Student Program with targeted digital marketing. I supported this program by designing sponsored emails, page skin takeovers, and display ads which were strategically placed via platform partnerships with college bookstores like Follett and Barnes & Noble, as well as intramural sports league partners like IM Leagues – allowing Groupon to promote its program to hundreds of thousands of students nationwide.

Completed while working for Newbridge Marketing Group