Brighthouse Financial:
Social Campaign

Facebook presented Brighthouse Financial with an opportunity to run an advertising test for its first-ever Instagram Stories placement. Leveraging existing video from the Brighthouse Financial "Passions" campaign, our design team was tasked with developing and standardizing treatment of content in this space. We built our recommendation from a holistic approach – giving consideration to how the content had been presented in the past and how to make it feel refreshed in a new context, how we could leverage the real estate of the Brighthouse Financial profile page to tell even more of a story, and how we could ensure consistency in treatment of content on this platform from this initial test through future campaigns.

Creative Director: Brian Haselton
Art Director: Nick Signet
Completed while working for OLIVER Agency