L.L.Bean Northern Lights Celebration

The L.L.Bean Northern Lights Celebration is an immersive holiday experience that draws upwards of 500,000 consumers to L.L.Bean's flagship campus in Freeport, Maine during the most important sales quarter of the year. From 2016 to 2018, I was fortunate to work with Newbridge Marketing Group to brainstorm activations, develop mood boards, and support the program through graphic design and event production on site. From Santa's barn – complete with live reindeer – to a charming Maine-inspired warming hut, this holiday celebration truly sets the tone for the season.

Completed while working for Newbridge Marketing Group

Leveraging the illustrations for this event, I worked with L.L.Bean's experiential marketing team to develop a layout for the Holiday Explorer Pass, which served as an interactive way to ensure consumers made their way through each activation and into each of L.L.Bean's retail stores at the flagship campus.

Below is a peek at some of the signage I designed for the event – and the aftermath of a snow storm that left behind the most magical winter wonderland for opening night. Illustration by Steve Myerholtz.