Brighthouse Financial: Advisor Materials Refresh

In an effort to segment its target audiences, Brighthouse Financial transitioned its financial advisor materials to a modified design system across print and digital. While the core brand themes are still present in the refreshed visual identity, the updated aesthetic is more streamlined and minimalistic, leveraging elegant type and plenty of white space in order to help financial advisors access the information they need quickly. With this project, I had the opportunity to test the application of the new VisID on high-visibility materials, influence design decisions, and oversee two international studio design teams that supported in transitioning the look and feel of more than 160 materials.

Creative Director: Brian Haselton
Art Director: Nick Signet
Completed while working for OLIVER Agency